This is the Privacy Notice (the "Privacy Notice" or "Notice"). This Notice sets out how Purple Horizon Games collects, uses, shares, and protects personal information. In this Privacy Notice, any reference to “us” or “we” is a reference to “Purple Horizon Games”.
In different countries, there are different definitions of "personal information" and "personal data". In this Privacy Notice, we use "information" to refer to any information that can be used to identify an individual.
This Notice applies to your use of our websites, games, apps, products, and any other services we provide, such as Events, or communications we have with you, including via our account managers, marketing, and customer support services (together, the "Service" and "Services").
The sections below set out the different types of information we may collect, how we may collect and use it, as well as your rights. If you do not want us to collect or use your information as explained in this Notice, you should not use any of the Purple Horizon Games Services. For information about how to contact us and exercise your rights, please see the Contact Us section below.
Purple Horizon Games owns and operates several games which can be played via app, social media integration (such as Facebook), or website. When you download and play one of our games via an app, visit our websites, or use our other Services, we collect information about you. Most of this information comes directly from you or your device. We collect this information to create your account and facilitate gameplay, enable in-game purchases, and provide technical support. We also collect this information for other purposes as explained in this Privacy Notice.
The information we collect may include information such as your email address and other personal details that you provide to us. It also includes technical information about the device you use, such as the type of device you are using and your IP address. In addition, it may include information about your gameplay, such as the level you have reached in a game. We may also receive some information from third parties, such as your profile picture and name if you log in to a Purple Horizon Games via Facebook or another platform.
There are various ways we may collect information about you. Generally, we collect information directly from you, though there are some third parties who may provide us with information with your permission, and we also collect some information automatically when you use our Services. Below are some examples of the ways in which we may obtain information:
· From your sign ups and logins to Purple Horizon Games or other accounts operated by Purple Horizon Games;
· From gameplay or your other activities on our Service (for example, the length of sessions, progress, and other game events);
· From integrations with social media and other platforms' accounts (such as Facebook, Google);
· From advertisers whose adverts you visit;
· From contact lists that you or your friends share with us;
· From payment providers (to process in-game purchases);
· From interactions with Purple Horizon Games (including our account managers and customer service);
· From in-game chat with other players;
· From attendance at our Events or other player activities; and
· From marketing activities, such as surveys, focus groups, and sweepstakes.
The information that we collect depends on how you use and interact with Purple Horizon Games. When you use our Services, we may collect and process information such as:
· Your first and last name;
· Your Purple Horizon game username(s);
· Your email address;
· Your phone number;
· The password you use to create your Purple Horizon Game account;
· Your Profile Photo (if you choose to provide one);
· The approximate location you access our Services from;
· Details about the device you access our Services from, such as your IP address and device type;
· Your rewards program account activity, points, progression, and status, where applicable;
· Information you provide to help us confirm your identity and make sure it is you accessing your account;
· Information you share directly with us, such as in response to a survey or ticket submitted to our support team; and
· Information collected via your gameplay, for example information about how often and when you play, participation in forums, interactions with other players, and invitations to non-players to our Services.
We may also receive some information from third parties who share your information with us, including:
· Third parties (for example, Facebook, Google, or Apple), who connect to our games for log-in services or sharing of your achievements, such as your ID number for the platform, your friends list, your first and last name, your profile picture and URL, your gender, birthday and/or age, email used to log in to the third-party service, and any other information that you or the third party share with Purple Horizon Games. If you are unsure what information a third party is sharing with us, please consult their privacy policies/notices and your account settings;
· Third-party platforms with in-app purchasing services (for example, Apple and Google) to enable us to process your payment for purchases, for example, details of what you purchased and when. If you are unsure what information a third party is collecting and sharing with us, please consult their privacy policies/notices and your account settings. For further details about payments, please see our payment terms within our Terms of Service;
· Third-party platforms that provide us with payment services to enable us to process your payment for purchases, for example, details of what you purchased and when. In some instances, we may also receive additional information provided at the point of purchase. If you are unsure what information a third party is sharing with us, please consult their privacy policies/notices and your account settings. For further details about payments, please see our payment terms within our Terms of Service;
· Third-party cookie and advertising information about your device, browser, and/or activities, such as the type of device you are using, your device’s operating system and version, your browser type, referring and exit pages and URLs, the number of clicks on a page or feature, pages viewed and their order, and the amount of time spent on particular pages. We might connect this information with other information we have about you, in particular with your social network ID and/or Purple Horizon Games User ID;
· We may receive your information if it is shared by your friends or family in order to invite you to our Services. Your friends and family are responsible for obtaining your permission before they share your information with us.
Purple Horizon Games periodically operates in-person and/or online events or other activities or initiatives ("Events"). These Events are exclusive and invite-only. If you register and/or attend an Event organised by us, we may also collect information such as:
· Contact information, such as physical address, email address, phone number;
· Photos and/or videos of you taken during the course of the Event;
· Information about your attendance at the Event;
· Information about the gameplay that you participate in at the Event;
· Information you share with Account Managers and other Purple Horizon Games members of staff; and
· Other information required to facilitate the Event.
We collect information for various purposes, including to creating your account, facilitating and personalizing your gameplay experience, enabling in-game purchases, and providing technical support. We also collect information to allow you to connect and communicate with friends on our app, tailor advertising to your interests, and to operate, improve, and optimize our Services, Events, and marketing activities. Below you can find further details on some of those purposes.
Purple Horizon Games will only collect and use your information when the law permits. There are different lawful bases for us to collect and use information, depending on the laws that apply to you based on where you live and use Purple Horizon Games Services from. The most common lawful bases that we rely on to collect and use information are where:
· You have given us your consent;
· It is necessary to fulfil our contractual obligations to you;
· It is necessary for our or a third party's legitimate interest that is not overridden by your fundamental rights; or
· It is necessary to comply with a legal or regulatory obligation.
Account Registration and Maintenance
We may use information to set up and register an account in our games or sign-in to create an account with different methods. We may also use information to manage your account, such as securing your account, verifying your identity, and enabling its functionality.
Account information (including both social media integration and accounts directly with Purple Horizon Games) is also used to maintain the security and cross-platform and/or devices use of our Services.
Gameplay
We use information to enable us to optimize and provide our games to you. This includes using information about your gameplay and purchases to tailor our games to you, which may be in the form of in-game gifts, promotions, and features in the game. We use those parameters because we believe they play a significant role in determining (for example) your level of engagement with our games. We also use your information in aggregate with other users who have similar backgrounds or gameplay. This is to ensure that all players are having an enjoyable and optimal experience.
We also use your information to track your progress and may share it with third parties so that we and/or they can provide you with rewards and incentives that are relevant and of interest to you and your gameplay.
In-Game Purchases
We use information about payments made through our payment processors to process your payment and credit your account with virtual items that you have purchased.
Customer Support and Account Management
We may use information to provide support to you directly, or to assist with more general support deployed across the Service, such as bug fixes. If you provide us with information via a service ticket, our support team will use this to assist you.
We may also use information about your account to enhance your experience with Purple Horizon Games, including allocating you an Account Manager. Account Managers may use information that you provide to assist with business management, including taking your feedback on Purple Horizon Games, new features, and your gameplay experience. They may also use this information to invite you to Events.
Social Features and Chat Functions
Some of our games have social features and chat functions. We may process information to enable these functions and enable you to connect with your family and friends. Some of the information we collect or process may be provided by third-party platforms, such as Facebook. For more details about how your social media information is shared, please visit your social media profile setting, and consult the platform's privacy policy.
Advertising
We may use information to assist with integrating advertising into our games that feature adverts. We may also share your information with third parties, such as our advertising partners, to assist with the functionality and targeting of adverts. Further details about how we use your information for advertising is available in the Advertising and Marketing section of this Notice.
Events
Any information collected at our Events may be used to assist us with the planning of future Events, our promotional activities, or your account manager's interactions with you.
Business Management
We may use information about you and your gameplay to assist with our business management and planning. For example, this gives us indications of how users interact with our Service and how Purple Horizon Games can develop and improve our games and marketing activities.
If you have any questions, comments, or concerns about this Privacy Notice or any other privacy issue, please contact Purple Horizon Games’ Privacy Team via email at purplehorizon2025@outlook.com, identifying the game(s) that relate to your query.